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With buying taking place across social media, shops and websites — sometimes for a single buy — “omnichannel” became so ubiquitous as to be rendered virtually obsolete. In fashion, beauty and retail, key categories and examples embrace virtual styling ; virtual clienteling ; customer service ; wholesale buying and showrooming; and video buying . Speaking of Klarna, buy-now-pay-later services expanded remits in efforts to turn into all-in-one buying apps to make personal suggestions to trend prospects.
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